The Moschino 'Pic Me' app is a new campaign by the luxury Italian fashion label to increase awareness of its brand around the world. A Facebook application, Moschino Pic Me has users uploading their photos and then personalizing them by using one of Moschino's branded Polaroid-style photo frames.
Included in the selection of photo frame designs are stripes, polka-dots, question marks and more, and the Moschino Pic Me app engages fans even further by allowing them to add a personal message to each uploaded photo. Users can also share the photos with friends and family, in addition to having Moschino post the photos on the Moschino website, says PSFK.
Driving more traffic to the fashion label's site and fan page, the Pic Me app is also accessible to all, meaning it reduces language and geographical barriers since anyone can participate.