Science World lured folks shopping in Vancouver B.C. into a free photo booth, ‘The Photo Booth of Doom,’ as part of a promotional stunt by ad firm, Rethink Communications.
Rather than simply snapping a shot at the end of the photo booth countdown, an image of a frightened woman flashed on the photo booth screen, startling the photographic subjects.
They did receive photos, images of their frightened faces on a sheet that read, “A photo of a scared person is enough to spread fear. We can explain.”
Free passes to the Science World ‘Scream! The Science of Fear’ exhibit were included.
Key Themes Behind This Trend
- Immersive Experiences
- Disruptive innovation opportunity: Develop immersive photo booths that use technology to create interactive and unexpected experiences, enhancing customer engagement.
- Experiential Marketing
- Disruptive innovation opportunity: Use interactive photo booths as a marketing tool to create memorable experiences and generate buzz around a brand or event.
- Psychological Marketing
- Disruptive innovation opportunity: Explore the use of psychological triggers, such as fear, in marketing campaigns to evoke strong emotional responses and capture consumer attention.
Where This Applies
- Event Planning
- Disruptive innovation opportunity: Integrate interactive photo booths into event planning services, offering unique and engaging experiences for attendees.
- Advertising
- Disruptive innovation opportunity: Incorporate interactive photo booths into advertising campaigns, allowing brands to connect with consumers in a fun and memorable way.
- Entertainment
- Disruptive innovation opportunity: Collaborate with entertainment venues to create themed photo booths that enhance the overall visitor experience and drive customer loyalty.
