Hipstamatic introduced us to pre-fabricated photo filters, Instagram refined the formula and now Facebook Filters will equalize the social habit. By introducing tones, filters and saturation options to photo albums, the social network intends to give everyone the tools to manipulate their favorite pictures.
After unsuccessfully attempting to acquire Instagram over the summer, Mark Zuckerberg and company have formally thrown down the gauntlet. The new Facebook Filters app hopes to solicit users away from more popular image-sharing programs by supplying about a dozen filters and tones to users. Old favorites from other filter apps like sepia tone, '50s lens and grainy film will appear in the mobile application.
For those who have a tasteful knack for image manipulation, the Facebook Filters are a welcome surprise. And for those of you who are tired of seeing faux antique photos everywhere, you may want to jump ship before the application hits Facebook.