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Morphing Couch Cushions

The Disfatto Collection Converts Sofa Pillows into Comforters

— March 11, 2012 — Art & Design
At first glance, the Disfatto Collection looks like it is comprised of typical couches that have simply been given a cute, comfortable and contemporary facelift. Within its cushions, however, lies a clever tweak that turns this 'couch' into a multifunctional piece of furniture. The back-supporting pillows can be converted into a comforter that, in turn, converts the couch into a bed. Hence the reason the collection was dubbed 'Disfatto,' which means 'undone' in Italian.

Created by Milan-based designer Denis Guidone for Italian manufacturer D3CO, the Disfatto Collection offers a fun alternative to traditional sofa beds. According to D3CO, "What characterizes it is a basic structure on which rests a shape with soft lines, and inviting atmosphere that undermines the principles of ergonomics and praises the imperfection."
Trend Themes
1. Multifunctional Furniture - Designing furniture with clever tweaks that add multifunctionality, like couch cushions that convert into comforters, offers a disruptive innovation opportunity for furniture manufacturers to appeal to consumers who prioritize space-saving solutions.
2. Contemporary Comfort - Blending contemporary design with comfortable and inviting atmospheres, as seen in the Disfatto Collection, offers a disruptive innovation opportunity for furniture manufacturers to appeal to consumers who want modern, yet comfortable and inviting furniture.
3. Embracing Imperfection - Creating furniture that embraces imperfection by prioritizing soft lines and inviting atmospheres, as seen in the Disfatto Collection, offers a disruptive innovation opportunity for furniture manufacturers to appeal to consumers who prioritize unique and unconventional design elements.
Industry Implications
1. Furniture Manufacturing - Furniture manufacturers can offer disruptive innovation in the form of multifunctional pieces, contemporary comfort design, and embracing imperfection to appeal to consumers seeking modern and convenient furniture solutions.
2. Interior Design - Interior designers can incorporate multifunctional pieces, contemporary comfort design, and embracing imperfection to create unique and unconventional spaces for clients seeking modern and convenient design solutions.
3. Home Decor - Home decor retailers can offer disruptive innovation in the form of multifunctional pieces, contemporary comfort design, and embracing imperfection to appeal to consumers seeking modern and convenient home decor solutions.
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