The Olly Robot essentially converts a person's online browsing into different odors, enhancing the experience to include all the senses. Since people can already see images, touch the keyboard and hear sounds from the computer, the sense of smell has really been the only think lacking from Internet interactions. Until now, that is.
Although not as elaborate as the SMELLIT device developed by Nuno Teixeira, the Olly Robot still does the job. It turns the little alerts that the Internet sounds off into scents. As the Olly Robot's site puts it, "Whether it's tweets, a like on Instagram, or just your train running late, Olly will be sure to let your nose know about it."