For those who remember Japanese beats duo Hifana doing a jam session with sneakers, the Levi’s dENiZEN ‘We Are Music’ is fairly similar—but it involves the entire body. The whole campaign is a global initiative that tries to engage a new generation of denim buyers.
The Levi’s dENiZEN ‘We Are Music’ is one of the latest promos that takes to Japan. Daito Manabe is a programmer who has attached interactive sensors to the body. Each time the individual moves, a sound effect/beat that’s on a loop, is triggered. To really put this creation to the test, he enlisted the help of Japan’s hip hop dancers to perform a short jam session based based on their movements. The result is surprisingly impressive, and it showcases the beautiful marriage of dance and music.