For those who remember Japanese beats duo Hifana doing a jam session with sneakers, the Levi’s dENiZEN ‘We Are Music’ is fairly similar—but it involves the entire body. The whole campaign is a global initiative that tries to engage a new generation of denim buyers.
The Levi’s dENiZEN ‘We Are Music’ is one of the latest promos that takes to Japan. Daito Manabe is a programmer who has attached interactive sensors to the body. Each time the individual moves, a sound effect/beat that’s on a loop, is triggered. To really put this creation to the test, he enlisted the help of Japan’s hip hop dancers to perform a short jam session based based on their movements. The result is surprisingly impressive, and it showcases the beautiful marriage of dance and music.
What's Driving This Trend
- Interactive Clothing
- Opportunity to integrate interactive sensors into clothing items for music or other forms of entertainment engagement.
- Body-motion Music
- Innovative approach to creating music based on body movements that could disrupt the music industry.
- Fashion-tech Collaboration
- Collaboration between fashion and technology industries to create interactive clothing items that allow for unique experiences.
Who This Affects Most
- Fashion Retail
- Opportunity for fashion retail companies to incorporate interactive sensors into clothing to entice customer engagement.
- Music Production
- Idea for music production companies to explore body-motion music as a new genre and source of revenue.
- Technology Development
- Opportunity for tech companies to develop interactive sensors that can be integrated into clothing, revolutionizing the cloth-tech industry.
