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Bro Beauty

Men's personal care is a growing market opportunity

Implications - Interest in men's beauty products is on the rise, as more males who are comfortable about their masculinity begin purchasing products to address a cosmetic need (i.e. dry skin) and to experiment in areas traditionally left for the gals. According to Diagonal Reports, the men's beauty market in the United States is one of the best performing segments of the personal care industry, with the market seeing double-digit growth over the course of the decade. Today's man wants to take pride in his appearance, and is therefore more willing to spend money on grooming products that will keep him looking young and fresh. While most men have yet to accept nail polish as a part of their daily beauty routines, many are trying out skincare creams, haircare products, hair color and fragrance.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
659,727 Total Clicks
Date Range:
Aug 11 — Apr 12
Trending:
Untested

Featured Examples

Male-Specific Polish
Male-Specific Polish
The 'Indashio Black' Evolutionman Lacquer is for Men
The beauty gurus at Evolutionman have produced ‘Indashio Black,’ also known as the latest in men’s cosmetics. The product comes as a collaboration between the brand and fashion... MORE
Brotastic Beauty Sample Subscriptions
Brotastic Beauty Sample Subscriptions
Birchbox Man Lets Guys Test Drive New Products
Birchbox Man provides custom-tailored lifestyle and grooming product samples to subscribers to let them try out new items. Using an online profile set up on the site by the customer, the company... MORE
Fierce Facial Hair Fragrances
Fierce Facial Hair Fragrances
The Dude No. 1 Beard Oil is a Grizzly Goatee Experience
From five-o-clock shadow to the most magnificent muttonchops, facial hair gets fancy with the all-natural Dude No. 1 Beard Oil by MCMC Fragrances. Forget traditional cologne -- this oil combines Virginia… MORE
Men-Only Manicures
Men-Only Manicures
EvolutionMan Offers a Range of Nail Polishes Specifically for Guys
There are murses, men's corsets and even men's high heels, so why not nail polish as well? EvolutionMan, founded by makeup artist Marco Berardini, has launched a line of men's nail polishes to meet the… MORE
Macho Beauty Products
Macho Beauty Products
The Nivea Revitalizing Skincare Line Offers a Fresh Face for Young Men
In the hopes of appealing to a younger age demographic of males, Nivea released its 'Nivea Revitalizing' line of skincare products. The line was designed for men between the ages of 22 and 28. Nivea Revitalizing… MORE
Macho Monthly Packages
Macho Monthly Packages
Hiskit Targets the Best for Men Every Month
Hiskit is a fantastic new monthly service that provides men with samples of interesting products out there on the market. Hiskit products span a range of categories, which include fragrances, underwear… MORE
Back Pocket Packaging
Back Pocket Packaging
Levi's Denim-Inspired Body Products for Men Designed by Lama Khayyat
This student packaging design by Lama Khayyat for a men's body product is fashionable and slick, perfect for the rugged man. Lama Khayyat was asked to create a product line for men’s skincare with a choice… MORE

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