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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,969 more

Portable Safety

Innovations designed to protect consumers on the go

Implications - Natural disasters, crime, freak accidents -- there is much to fear in today's danger-ridden world, which is why consumers are now more cautious than ever, cognizant of decreasing risk wherever and whenever they can. Thankfully, there are many different innovations (however bizarre some may be) to alleviate their anxiety. Ranging from shopping bags that double as helmets to pepper spray phone attachments, the number of tools designed to protect consumers while they go about their day-to-day lives is increasing. Since it takes advantage of a consumer's desire to feel safe and secure, appealing to fear, as many brands have uncovered over the years, can be an extremely effective marketing strategy.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
1,053,828 Total Clicks
Date Range:
Jul 11 — Apr 12
Trending:
Mild

Featured Examples

High-Tech Safety Jewelry
High-Tech Safety Jewelry
MyRingGuard Sends Distress Signals to Contacts in Emergencies
Whether you're out for a run or walking in the dark, it's always good to have a product like the MyRingGuard on, because anything dangerous can happen spontaneously. Rachel Owens came up with the idea… MORE
Pepper Spray Phones
Pepper Spray Phones
The SmartGuard Defense Mechanism Keep You and Your Phone Safe
The SmartGuard pepper spray smart phone case helps keep you safe from any attackers. This handy case attaches onto the side of an iPhone and can be activated simply by detaching it from the phone. As… MORE
Rechargeable Handlebar Lights
Rechargeable Handlebar Lights
The 'Glo-Bars' are a Sustainable Bicycle Safety Precaution
Bicycle safety applications have become a recent trend in cycle manufacturing and as ideas bloom, newer ideas are given a chance to form and the ‘Glo-Bars’ are a perfect example. They... MORE
play_circle_filled Protective Shopping Bags
Protective Shopping Bags
The Grappa Bag Could Save Your Life
This nature-proof shopping bag helmet (also known as the Grappa Bag) might look ridiculous, but in some parts of the world this Japanese invention actually makes sense. Nobody carries around their... MORE
Portable Hotel Alert Systems
Portable Hotel Alert Systems
The Travel Door Alarm Keeps You Safe on Trips
If you're worried about staying in a sketchy motel due to a faulty car, you can ease your worries by carrying the Travel Door Alarm with you. For those who are paranoid about creepy guests sneaking into… MORE
Bike Safety Body Stamps
Bike Safety Body Stamps
The Arrow Concept Will Help Cyclists Stay Visible on the Road
If tattoos tickle your fancy and the bicycle is your transportation of choice, you'll want to get your hands on the Arrow Concept stat. Created by designers Weiche Wu & Kwang Hyun Ahn, the Arrow Concept… MORE
Felon Finding Apps
Felon Finding Apps
The Criminal Tracker Seeks Out Unsavory Individuals in the Neighborhood
After a long night of watching Criminal Minds or CSI, the Criminal Tracker app will put paranoid minds at ease by determining whether a scary menace to society is lurking outside in the bushes. ... MORE

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