Innovations designed to protect consumers on the go
Implications - Natural disasters, crime, freak accidents -- there is much to fear in today's danger-ridden world, which is why consumers are now more cautious than ever, cognizant of decreasing risk wherever and whenever they can. Thankfully, there are many different innovations (however bizarre some may be) to alleviate their anxiety. Ranging from shopping bags that double as helmets to pepper spray phone attachments, the number of tools designed to protect consumers while they go about their day-to-day lives is increasing. Since it takes advantage of a consumer's desire to feel safe and secure, appealing to fear, as many brands have uncovered over the years, can be an extremely effective marketing strategy.