Innovations designed to protect consumers on the go
Implications - Natural disasters, crime, freak accidents -- there is much to fear in today's danger-ridden world, which is why consumers are now more cautious than ever, cognizant of decreasing risk wherever and whenever they can. Thankfully, there are many different innovations (however bizarre some may be) to alleviate their anxiety. Ranging from shopping bags that double as helmets to pepper spray phone attachments, the number of tools designed to protect consumers while they go about their day-to-day lives is increasing. Since it takes advantage of a consumer's desire to feel safe and secure, appealing to fear, as many brands have uncovered over the years, can be an extremely effective marketing strategy.
Trend Themes
1. On-the-go Safety Products - Consumers are increasingly concerned with personal safety and security, leading to the development of a variety of portable safety products that can be used while on-the-go.
2. Technology-enhanced Personal Safety - Advancements in technology have led to the creation of smart and connected personal safety devices, such as wearables and phone cases, that can send distress signals or provide other forms of protection.
3. Sustainable and Energy-efficient Safety Products - Concerns about the environment, coupled with a desire for sustainable and energy-efficient products, have led to the development of bicycle safety products that use rechargeable systems and LED lights.
Industry Implications
1. Personal Safety Products - Business professionals in this industry can take advantage of the growing demand for portable and technology-enhanced safety products, and market their products to consumers concerned about safety and security in their daily lives.
2. Bicycle and Outdoor Sports Equipment - Manufacturers in this industry can incorporate sustainable and energy-efficient safety products into their offerings, as consumers become more conscious about their environmental impact and seek out eco-friendly options.
3. Mobile App Development - App developers can capitalize on the trend of technology-enhanced personal safety products by creating apps that integrate with wearables or phone cases to provide users with enhanced safety and security features.
