The Inverted Bike Shop ensures that the customer is involved every step of the way. Much like building a new home from the ground up or customizing one's home interior, the inverted bike shop interviews each customer and forms a blueprint with them while adhering to the customer's wants and needs. The document can be changed online by an employee and the customer making it an easily accessible bike-building process as well.
The customers are then invited in during the actual constructing of their bikes and they can choose to take part or simply watch the magic happen. The featured video is the story of a heartfelt owner who just loves making bicycles and had his passion blossom into a hardworking shop.