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Interactive Bicycle-Building Stores

The Inverted Bike Shop Lets Customers Go Behind-the-Scenes

— March 24, 2012 — Autos
The Inverted Bike Shop ensures that the customer is involved every step of the way. Much like building a new home from the ground up or customizing one's home interior, the inverted bike shop interviews each customer and forms a blueprint with them while adhering to the customer's wants and needs. The document can be changed online by an employee and the customer making it an easily accessible bike-building process as well.

The customers are then invited in during the actual constructing of their bikes and they can choose to take part or simply watch the magic happen. The featured video is the story of a heartfelt owner who just loves making bicycles and had his passion blossom into a hardworking shop.
Trend Themes
1. Interactive Retail Store Design - Opportunity to improve customer experiences through creating immersive and interactive retail store design.
2. Collaborative Product Development - Opportunity to engage customers and build loyalty through offering collaborative product development.
3. Digital Assistance in Retail - Opportunity to optimize the customer experience through providing digital assistance and accessibility for customers in the retail space.
Industry Implications
1. Bicycle Manufacturing - Opportunity to improve customer engagement and brand loyalty through providing interactive in-store experiences during the manufacturing process.
2. Retail - Opportunity to enhance customer satisfaction and loyalty through innovative retail design and interactive customer experiences.
3. Online Retail - Opportunity to increase customer engagement through offering easily accessible customization options for products online.
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