Smartphone-Syncing SUVs

Toyota's MirrorLink Ensures Your Personal Cloud Goes Everywhere

Although integrating your smartphone into your vehicle’s dashboard has become an industry standard, Toyota hopes to take on-road connectivity to the next level with their new MirrorLink system.

The Toyota iQ is a so-called "city vehicle" introduced back in 2008. However impressive the car may have been in its freshman state, upcoming iterations of the series will include the newly-branded MirrorLink system, which ostensibly projects your smartphone’s display onto a seven-inch, dashboard-mounted touchscreen. For the sake of safety, however, the phone’s interface will become simplified when the car is in motion, making it easier to receive and broadcast phone calls. When you hit the brakes, the smartphone will return to full functionality, allowing you to pull up GPS information, throw on some tunes or even surf the web!

On-road Connectivity
Toyota's MirrorLink system aims to enhance on-road connectivity by integrating smartphones into vehicle dashboards.
Simplified Interface
When the car is in motion, the smartphone's interface becomes simplified for safer use.
Full Functionality
When the brakes are applied, the smartphone returns to full functionality, providing access to GPS, music, and internet browsing.

Industries Being Reshaped

Automotive
The automotive industry can explore opportunities to develop innovative solutions for smartphone integration in vehicles.
Mobile Technology
The mobile technology industry can benefit from developing improved interfaces and features for seamless smartphone integration in cars.
Safety Technology
The safety technology industry can focus on creating advanced safety features for smartphone use in vehicles, ensuring a safer driving experience.
SCORE
2.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 36%
Freshness 8%