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Romancevertising

Sentimental, affectionate design and advertising create emotional appeal

Implications - Love and its associated symbols (the heart, the color red, etc.) automatically evoke positive and pleasurable feelings. Brands centered on romance, such as De Beers and Victoria's Secret, typically use the idea of love in their advertising and creations, but now the concept is being applied to all types of industries, products and designs, regardless of whether they are traditionally associated with love. From soft drink and doughnut packaging to furniture design and storefront displays, romance is in the air -- and it's captivating consumer attention.
Trend Themes
1. Romantic Design - Romantic symbols and sentimental designs are being used beyond traditionally associated industries like jewelry and lingerie, and are now being applied to all types of products and designs.
2. Intimate Branding - Brands are using intimate and emotional appeals to engage their customers in a more personal way, such as intimate contact clothing and romance-focused campaigns.
3. Affectionate Packaging - Hand-drawn illustrations and pastel colors are used to create an emotional and homemade touch to store-bought baked treats and snack packaging.
Industry Implications
1. Retail - Retailers can use romantic and intimate appeals to draw customers in, and to advertise their products in creative and new ways.
2. Hospitality and Travel - The use of sentimentality in marketing and design can help create better experiences for customers, especially in the hospitality and travel industries where emotional and personal connections are key.
3. Fashion and Accessories - The use of sentimental and intimate designs can help brands in the fashion and accessory industry connect with their customers on a deeper level, and stand out from the competition.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 88 Examples:
2,278,577 Total Clicks
Date Range:
Feb 12 — May 12
Trending:
Hot

Featured Examples

Classy Sentimental Scenes
Classy Sentimental Scenes
Jack Vettriano Paints Romantic Depictions with a Hard-Boiled, Noir Feel
These Jack Vettriano paintings are perfect for anyone in the mood for love. Depicting classy couples in fancy restaurants, bars and hotel settings, it’s as though Vettriano transports the viewers to romanticized… MORE
Storefront Story Romances
Storefront Story Romances
The Hugo Boss Storybook Window Display Tells a Charming Tale
Hugo Boss’ latest storefront concept will surely woo your hearts as you enter its storybook wonderland. Imagine yourself in a typical Parisian romance novel; the storefront depicts two young... MORE
Intimacy-Inviting Shirts
Intimacy-Inviting Shirts
Touchables by Drew Stanley Encourages Physical Contact
Just in time for Valentine's Day, Touchables by Drew Stanley is a series of clothing that encourages intimacy between couples. Comprised of two different shirts, the New York-based designer specifically… MORE
Heart-Covered Cans
Heart-Covered Cans
Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign
The Coca-Cola x PLAY Comme des Garcons series is a makeover of the iconic can. This campaign is stylish, and infuses the popular soft drink with a sense of fashion all chic individuals will adore. The… MORE
Simplistic Sentimental Seating
Simplistic Sentimental Seating
The Heart Chair is a Lovey-Dovey Furniture Piece for Your Posterior
If you’re looking to inject a bit of romance into every aspect of your home, then getting yourself a Heart Chair is a definite must. With its simplistic design and arched backrest that resembles a heart,… MORE
Heart-Shaped Wine Racks
Heart-Shaped Wine Racks
Vino Vitae by Axel Yberg is Made for Cancer Survivors
Vino Vitae is a unique wine rack that has been crafted with a beautiful purpose in mind. In addition to holding wine bottles and glassware, Vino Vitae was built to help raise funds for charity.... MORE
Affection-Infused Packaging
Affection-Infused Packaging
Sweeten the Deal with Taste of Love Donuts
Nothing says forgiveness or celebration like a box of baked treats, which is why the Taste of Love Donut packaging is just too sweet for words. The hand-drawn illustrations and designs were created... MORE
play_circle_filledCouples-Only Discount Codes
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
Scandinavian Airlines recently embarked on an initiative, the Scandinavian Airlines 'Couple Up to Buckle Up' campaign, to get more couples to sit down and book a trip together. To encourage this, the brand… MORE
Affectionate Love Seats
Affectionate Love Seats
Dina Loginoff's 'Kisses' Sofa is Daring
Dima Loginoff is making the rounds on the blogosphere for her ‘Kisses’ sofa—another winning design from the talented furniture designer. Set to show at Florence Design Week, this... MORE
Warmth-Informing Goblets
Warmth-Informing Goblets
The 'Pixel Heart Heat Changing Mug' Stays Alive When Full
The perfect carrier has arrived for video game veterans, as the ‘Pixel Heart Heat Changing Mug’ displays one’s life throughout the day. This plain white mug has a pixelated heart,... MORE

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