Category
Lifestyle
Performance Powders
Trend cluster
Category
Romancevertising
Sentimental, affectionate design and advertising create emotional appeal.
5.0
Trend score
Trend
What is the Romancevertising trend?
Romancevertising: Love and its associated symbols (the heart, the color red, etc.) automatically evoke positive and pleasurable feelings. Brands centered on romance, such as De Beers and Victoria's Secret, typically use the idea of love in their advertising and creations, but now the concept is being applied to all types of industries, products and designs, regardless of whether they are traditionally associated with love. From soft drink and doughnut packaging to furniture design and storefront displays, romance is in the air -- and it's captivating consumer attention.
Trend themes
Themes within the Romancevertising trend
Three behaviours holding the trend together01
Romantic Design
Romantic symbols and sentimental designs are being used beyond traditionally associated industries like jewelry and lingerie, and are now being applied to all types of products and designs.
02
Intimate Branding
Brands are using intimate and emotional appeals to engage their customers in a more personal way, such as intimate contact clothing and romance-focused campaigns.
03
Affectionate Packaging
Hand-drawn illustrations and pastel colors are used to create an emotional and homemade touch to store-bought baked treats and snack packaging.
Industry implications
What the Romancevertising trend means for industry
Where the trend changes the playbookFor
Retail
Retailers can use romantic and intimate appeals to draw customers in, and to advertise their products in creative and new ways.
For
Hospitality and Travel
The use of sentimentality in marketing and design can help create better experiences for customers, especially in the hospitality and travel industries where emotional and personal connections are key.
For
Fashion and Accessories
The use of sentimental and intimate designs can help brands in the fashion and accessory industry connect with their customers on a deeper level, and stand out from the competition.
Trend signals
Trend signals for Romancevertising
Trend score 5.0 out of 10, from popularity 66%, activity 77%, freshness 8%.
Popularity66%
Activity77%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Romancevertising trend
10 featured examples from Jan 21 to May 20, 2012CategoryArt & Design
Classy Sentimental Scenes
Jack Vettriano Paints Romantic Depictions with a Hard-Boiled, Noir Feel
Expanding art beyond traditional styles and mediums can attract a new audience and inspire innovation in the field.
CategoryArt & Design
Storefront Story Romances
The Hugo Boss Storybook Window Display Tells a Charming Tale
Creating innovative storefront designs and displays is a trend that can attract more customers to fashion retail stores, thereby increasing sales.
CategoryLifestyle
Intimacy-Inviting Shirts
Touchables by Drew Stanley Encourages Physical Contact
The Touchables collection by Drew Stanley represents a disruptive innovation opportunity for the fashion industry to create clothing that encourages physical connection.
CategoryMarketing
Heart-Covered Cans
Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign
Disruptive innovation opportunity: Utilizing collaborations with fashion and design brands to revamp beverage packaging and stand out on store shelves.
CategoryArt & Design
Simplistic Sentimental Seating
The Heart Chair is a Lovey-Dovey Furniture Piece for Your Posterior
Furniture designers can create more romantically-themed pieces that are simple in design but still evoke a strong emotional response.
CategoryLifestyle
Affection-Infused Packaging
Sweeten the Deal with Taste of Love Donuts
Bakeries can use personalized and illustrative packaging to differentiate their product and create a unique selling point.
CategoryLifestyle
Heart-Shaped Wine Racks
Vino Vitae by Axel Yberg is Made for Cancer Survivors
Incorporating elements of design, charity, and personalization into the wine industry can attract a more diverse consumer demographic and encourage more frequent purchasing.
CategoryTech
Couples-Only Discount Codes
The Scandinavian Airlines 'Couple Up to Buckle Up' Promo
The travel industry has the opportunity to use special discount codes like this to attract more couples and families to book trips.
CategoryArt & Design
Affectionate Love Seats
Dina Loginoff's 'Kisses' Sofa is Daring
Creative designs that challenge traditional furniture concepts represent a disruptive innovation opportunity for designers in the furniture industry.
CategoryArt & Design
Warmth-Informing Goblets
The 'Pixel Heart Heat Changing Mug' Stays Alive When Full
Houseware companies could introduce more innovative products that incorporate interactive or nostalgic elements, targeting consumers seeking unique home items.
