Sentimental, affectionate design and advertising create emotional appeal
Implications - Love and its associated symbols (the heart, the color red, etc.) automatically evoke positive and pleasurable feelings. Brands centered on romance, such as De Beers and Victoria's Secret, typically use the idea of love in their advertising and creations, but now the concept is being applied to all types of industries, products and designs, regardless of whether they are traditionally associated with love. From soft drink and doughnut packaging to furniture design and storefront displays, romance is in the air -- and it's captivating consumer attention.