‘Dreams of Far Away' by Karl Lagerfeld is Full of Fantasy

 - Nov 15, 2011
References: karllagerfeld & yatzer
The holiday season is all about feeling the magic in the air, and 'Dreams of Far Away' will let you do just that in the most high-fashion way possible.

Designed by the iconic Karl Lagerfeld for the Printemps store in Paris, the 11 window displays feature mini Lagerfelds and a dreamlike world overflowing with sparkle and bright lights. Captured by Kostas Voyatzis for Yatzer, the photos illustrate the windows as a perfectly fantastical place. The displays don't only focus on Paris and venture off to places like skyscraper-filled Hong Kong.

Those who live in Paris are definitely in for a treat with the Dreams of Far Away windows.

Implications - Stressful lifestyles lead consumers to look for designs that allow them to forget their responsibilities for a moment. Artists could focus on this fantastical nature when developing their newest products in order to make their brand more popular.