‘Dreams of Far Away' by Karl Lagerfeld is Full of Fantasy
Leslie Chen — November 15, 2011 — Fashion
References: karllagerfeld & yatzer
The holiday season is all about feeling the magic in the air, and 'Dreams of Far Away' will let you do just that in the most high-fashion way possible.
Designed by the iconic Karl Lagerfeld for the Printemps store in Paris, the 11 window displays feature mini Lagerfelds and a dreamlike world overflowing with sparkle and bright lights. Captured by Kostas Voyatzis for Yatzer, the photos illustrate the windows as a perfectly fantastical place. The displays don't only focus on Paris and venture off to places like skyscraper-filled Hong Kong.
Those who live in Paris are definitely in for a treat with the Dreams of Far Away windows.
Implications - Stressful lifestyles lead consumers to look for designs that allow them to forget their responsibilities for a moment. Artists could focus on this fantastical nature when developing their newest products in order to make their brand more popular.
Designed by the iconic Karl Lagerfeld for the Printemps store in Paris, the 11 window displays feature mini Lagerfelds and a dreamlike world overflowing with sparkle and bright lights. Captured by Kostas Voyatzis for Yatzer, the photos illustrate the windows as a perfectly fantastical place. The displays don't only focus on Paris and venture off to places like skyscraper-filled Hong Kong.
Those who live in Paris are definitely in for a treat with the Dreams of Far Away windows.
Implications - Stressful lifestyles lead consumers to look for designs that allow them to forget their responsibilities for a moment. Artists could focus on this fantastical nature when developing their newest products in order to make their brand more popular.
Trend Themes
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Fantastical Designs — Artists could focus on this fantastical nature when developing their newest products in order to make their brand more popular.
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Escape From Reality — Consumers are seeking designs that allow them to forget their responsibilities for a moment.
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High-fashion Experiences — Integration of high-fashion designs with immersive experiences can create magical and memorable moments for consumers.
Industry Implications
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Fashion Retail — Fashion brands can adopt fantastical designs and immersive experiences to enhance the shopping experience and attract customers.
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Art and Design — Artists and designers can tap into the trend of escapism by creating products and installations that transport people into dreamlike worlds.
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Event Planning and Experiential Marketing — Event planners and marketers can utilize the concept of high-fashion experiences to create unique and captivating events that leave a lasting impression on attendees.
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