The holiday season is all about feeling the magic in the air, and 'Dreams of Far Away' will let you do just that in the most high-fashion way possible.
Designed by the iconic Karl Lagerfeld for the Printemps store in Paris, the 11 window displays feature mini Lagerfelds and a dreamlike world overflowing with sparkle and bright lights. Captured by Kostas Voyatzis for Yatzer, the photos illustrate the windows as a perfectly fantastical place. The displays don't only focus on Paris and venture off to places like skyscraper-filled Hong Kong.
Those who live in Paris are definitely in for a treat with the Dreams of Far Away windows.
Implications - Stressful lifestyles lead consumers to look for designs that allow them to forget their responsibilities for a moment. Artists could focus on this fantastical nature when developing their newest products in order to make their brand more popular.
What Makes This Trend Stand Out
- Fantastical Designs
- Artists could focus on this fantastical nature when developing their newest products in order to make their brand more popular.
- Escape From Reality
- Consumers are seeking designs that allow them to forget their responsibilities for a moment.
- High-fashion Experiences
- Integration of high-fashion designs with immersive experiences can create magical and memorable moments for consumers.
Sectors Adopting This
- Fashion Retail
- Fashion brands can adopt fantastical designs and immersive experiences to enhance the shopping experience and attract customers.
- Art and Design
- Artists and designers can tap into the trend of escapism by creating products and installations that transport people into dreamlike worlds.
- Event Planning and Experiential Marketing
- Event planners and marketers can utilize the concept of high-fashion experiences to create unique and captivating events that leave a lasting impression on attendees.
