Consumers drawn to image-based social networks & sites
Implications - With the popularity of blogs like Tumblr, apps like Instagram and social networks like Pinterest, it's clear that consumers love to look at images and often prefer visual content over written. Pinterest adequately illustrates the extent to which virtual collages and bold imagery has on online users -- the social site has skyrocketed in just one year to become "the" social network, with 10.4 million registered users (its daily users have increased by over 145 percent since the start of 2012, says Mashable). Thus, appealing to the consumer love for pretty pictures is one effective way brands, online galleries and other sites can gain and capture attention in the extremely competitive virtual arena.
7 Featured, 58 Examples:
628,802 Total Clicks
Date Range:
Mar 12 — May 12
Trending:
Average
Consumer Insight Topics:
