Opinel Knives has turned Facebook into a cooking station for fresh vegetables with its "chopped profile pictures."
By uploading pictures in a clever fashion, Opinel Knives has arranged it so the top display appears to be a cut-up vegetable. This crackerjack idea shows off just how sharp the company's knives really are. Apparently, they're so sharp that they have the ability to cut straight through social media.
Opinel Knives has managed to add a bit of freshness to their social media marketing. One could say that the marketing people over at Opinel are a "sharp" bunch. Its team of excellent people are always on the "cutting" edge and their sliced and diced profile pictures are only the beginning.
Opinel Knives Makes Facebook Into a Cutting Board
Harris Jay Rosenberg Alterman — February 1, 2012 — Social Media
References: opiknife & adsoftheworld