Category
Tech
Delegated Interfaces
Trend cluster
Category
Revised
Immersion
New theme park concepts & innovations move beyond normal.
5.1
Trend score
Trend
What is the Revised Immersion trend?
Revised Immersion: Theme parks as we know them today spawned from the 1893 Chicago World's Columbian Exposition, and since then, they have only grown and adapted to the changing needs of businesses and consumers alike. Some are expertly branded -- for example, Disney's theme parks -- while others provide unparalleled rides and attractions. Amusement parks have become part of the landscape, meaning that brands must be more clever than ever in creating parks (or devising rides) that will appeal to consumers. As such, new concepts, ranging from controversial adult parks to roller coasters that offer the steepest fall in the world, are on the rise, in an attempt to engage consumers even further in the interactive and immersive theme park experience.
Trend themes
Themes within the Revised Immersion trend
Three behaviours holding the trend together01
Immersive Theme Park Innovations
The rise of parks created to engage consumers further in the interactive and immersive theme park experience creates disruption opportunities in AR and VR technology, interactive installations in themed spaces and innovative queue management systems.
02
Special Needs Accessible Spaces
Morgon's Wonderland is the Texas theme park that recognizes the value of creating spaces for those with disabilities. The prospects with niche target audiences are far from being exhausted, inspiring disruption opportunities for start-up ventures across accessibility and inclusion industries.
03
Environmental Reuse and Redevelopment Trends
Reclaiming old nuclear power plants and turning them into profitable business ventures could become more common, inspiring disruption opportunities in redevelopment ventures and sustainable tourism business models.
Industry implications
What the Revised Immersion trend means for industry
Where the trend changes the playbookFor
Entertainment Industry
These trends reflect high growth areas that businesses in the entertainment industry can invest in to create new immersive experiences for consumers.
For
Hospitality and Tourism Industry
Creating special needs accessible spaces, refurbished industrial sites, and underground theme park design present opportunities for businesses in the hospitality and tourism sector to explore innovative products and services.
For
Sustainability Industry
Redeveloping industrial sites and finding new and innovative ways to reuse environmental sites such as nuclear power plants presents an opportunity for the newly emerging sustainability industry.
Trend signals
Trend signals for Revised Immersion
Trend score 5.1 out of 10, from popularity 78%, activity 66%, freshness 8%.
Popularity78%
Activity66%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Revised Immersion trend
9 featured examples from May 25, 2011 to Apr 23, 2012CategoryArt & Design
$40 Million Thrill Rides
Takabisha in Japan is the World's Steepest Roller Coaster
Amusement parks can leverage the trend of vertical freefall and high-speed roller coasters to attract thrill-seeking visitors.
CategoryWorld
Underground Theme Parks
The Intercontinental Shimao Shanghai Wonderland is Futuristic
Opportunities for the hospitality industry to create innovative and exclusive underground hotel experiences, attracting adventurous travelers.
CategoryMarketing
3D Elevator Illusions
London Shoppers Hold on to Dear Life at the Southside Shopping Centre
The advertising and marketing industry can explore the use of 3D illusion art and fear-based marketing to create impactful campaigns.
CategoryLife-Stages
Radioactive Theme Parks
Wunderland Kalkar is Built on an Old Nuclear Power Plant
The success of Wunderland Kalkar suggests a potential market for repurposing decommissioned power plants into unique and profitable amusement park experiences.
CategoryTech
Litigious Amusement Parks
Joyland Opens Its Doors, Despite Legal Concerns
The unauthorized use of intellectual property in amusement parks creates a demand for legal services to protect copyright and intellectual property rights.
CategoryUnique
Zero-Gravity Roller Coasters
BRC Imagination Arts Designs a Vomit Comet for Theme Parks
Developing innovative and exciting rides that draw visitors seeking novel and thrilling experiences.
CategoryArt & Design
Trekkie Attractions
The Star Trek Resort is Beaming in Twenty-Third Century Theme Parks
There is an opportunity for amusement parks to innovate and create new experiences that cater to niche interests, such as sci-fi fandom, and attract a bigger audience as a result.
CategoryUnique
Monarchic Theme Parks
Seibu Amusement Park Lets Guests Play King for a Day
Companies in the theme park and attraction industry can benefit from incorporating more personalized and interactive experiences into their offerings.
CategoryArt & Design
Special-Needs Theme Parks
Morgon's Wonderland is Fun for Everyone
Theme parks can innovate by creating attractions designed specifically to cater to those with special needs, similar to Morgon's Wonderland.
