New theme park concepts & innovations move beyond normal
Implications - Theme parks as we know them today spawned from the 1893 Chicago World's Columbian Exposition, and since then, they have only grown and adapted to the changing needs of businesses and consumers alike. Some are expertly branded -- for example, Disney's theme parks -- while others provide unparalleled rides and attractions. Amusement parks have become part of the landscape, meaning that brands must be more clever than ever in creating parks (or devising rides) that will appeal to consumers. As such, new concepts, ranging from controversial adult parks to roller coasters that offer the steepest fall in the world, are on the rise, in an attempt to engage consumers even further in the interactive and immersive theme park experience.