Wow, this ad for the Swiss Skydive school reminds me of my trip to the CN Tower in Toronto. With a limited advertising budget, advertising agency Wirz/BBDO, Switzerland placed miniature buildings on the floor of elevators, giving the impression of free falling to anyone who stepped into the elevator.
Very original and memorable campaign.
Implications - It's tempting for most business to create advertising that merely settles for informing consumers of the product they are promoting, but brilliant campaigns such as this go a step further by offering viewers an actual experience to be remembered and enjoyed. By circumventing the expected, campaigns like this generate an effect that is altogether more profound that might otherwise be possible.