Wow, this ad for the Swiss Skydive school reminds me of my trip to the CN Tower in Toronto. With a limited advertising budget, advertising agency Wirz/BBDO, Switzerland placed miniature buildings on the floor of elevators, giving the impression of free falling to anyone who stepped into the elevator.
Very original and memorable campaign.
Implications - It's tempting for most business to create advertising that merely settles for informing consumers of the product they are promoting, but brilliant campaigns such as this go a step further by offering viewers an actual experience to be remembered and enjoyed. By circumventing the expected, campaigns like this generate an effect that is altogether more profound that might otherwise be possible.
Key Themes Behind This Trend
- Immersive Advertising
- Opportunities in creating campaigns that provide viewers with memorable experiences, going beyond traditional informative advertising.
- Experiential Marketing
- Innovative campaigns that offer consumers an actual experience to remember and enjoy, creating a deeper impact.
- Creative Visualization
- Utilizing visual stimuli and simulations to engage and captivate viewers, leaving a lasting impression.
Where This Applies
- Advertising
- Disruptive innovation opportunity lies in developing immersive advertising campaigns that provide viewers with unique experiences.
- Marketing
- Opportunities for disruptive innovation by creating experiential marketing campaigns that go beyond traditional methods.
- Simulation Technology
- Innovative potential in the development and application of creative visualization technologies for advertising and marketing purposes.
