For those tired of banal billboards and pedestrian posters, these Draftfcb ads should be a welcome breath of fresh air. The ads demonstrate just how essential creative and artistic talent are in the advertising industry. There will probably always be myriad of boring prints, posters and online promos that could double as wallpaper. However, such advertising will not do nearly as well to drive sales or solidify a brand as the work of Draftfcb does.
The global advertising agency network was founded in Chicago as Lord and Thomas in 1873. As such it is the third oldest advertising agency in the world. Since then, it has not only managed to stay topical, but remain ahead of its competition and in the good graces of its clients.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 20%
Freshness 8%
