Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,873 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,881 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,873 cutting edge ideas.

Elevator Cookie Dunking

Moving NYC Oreo Campaign

— July 20, 2008 — Lifestyle
This is a super fun campaign for Oreos! The ad involves the creative placement of a cookie poster on the walls of a panoramic elevator and a poster of a glass of milk at the base station on the ground floor.

As the elevator moves up and down, an animation occurs of the classic Oreo cookie being dunked into a glass of milk visual. The result is an eye-catching and intriguing campaign that grabs the attention of all shopper who see it in action at the mall.

Watch the video above to see it in action and get the people's reactions.

The ad was created by DraftFCB ad agency, New York, with art director Jeseok Yi.

See another creative ad that uses the movement of the elevator's doors as they open and close:

Trend Themes
1. Interactive Elevator Advertising - This creates an opportunity for ad agencies to create intriguing advertisements through the use of modern technology and elevators to grab the attention of the public.
2. Innovative Advertising Campaigns - This trend showcases the need for businesses to come up with out-of-the-box thinking to create campaigns that grab the attention of potential customers and keep them engaged.
3. Creative Use of Animation in Advertising - This trend highlights the importance of creative advertising techniques, including the use of animation, to create a lasting impact in the minds of potential customers.
Industry Implications
1. Advertising - This showcases the emergence of new advertising techniques and how it is crucial for the advertising industry to stay on top of emerging trends to remain competitive and relevant.
2. Technology - This trend emphasizes the use of technology in advertising campaigns and highlights potential opportunities for technological innovations in other industries to create immersive experiences.
3. Consumer Goods - This showcases the need for consumer goods industries to create immersive campaigns that catch the attention of potential customers, which is especially important in a crowded consumer market.
4.2
Score
Popularity
Activity
Freshness