The information age has made it increasingly difficult for people to keep secrets, and by the advice of this Vodacom Geolocation campaign, you really shouldn't bother trying to lie. These print ads promote a Vodafone product that tracks the position of your loved ones so that you can find them at all times.
The DraftFCB advertising agency of Johannesburg, South Africa, created these posters with the familiar visual language of Google Maps. A close look however, divulges unusual topographical patterns which picture a stripper, an underage drinker and a surfer out of illustrated waterways, road networks and parks.
Callout captions point to the accurate bearings of a husband and a teenage daughter and son who claim via text that they're golfing, at a sleepover and studying respectively. Of course, this Vodacom Geolocation campaign asserts that only registered numbers will reveal mobile phone owners' whereabouts.
Key Themes Behind This Trend
- Geolocation Tracking
- The rise of geolocation tracking presents opportunities for businesses to develop innovative products for helping people keep track of their loved ones.
- Satirical Mapvertising
- Satirical advertising and mapvertising allow businesses to promote their products in a humorous and creative manner to attract attention and gain a competitive advantage.
- Transparency Marketing
- Transparency marketing involves being honest and open about a product or service and can build trust and loyalty with consumers.
Where This Applies
- Telecommunications
- Telecommunications industry can leverage geolocation tracking to create innovative products for tracking loved ones and improve safety and security measures.
- Advertising and Marketing
- Advertising and marketing companies can use satirical and humorous approaches in their campaigns to differentiate themselves and increase brand awareness.
- Technology
- Technology companies can create products and services that promote transparency and honesty in their dealings with consumers, which can increase trust and loyalty.
