Mag-Lite Campaign Uses Religious Iconography

 - Feb 14, 2009   Updated: Jun 16 2011
References: adsoftheworld
This ad for Mag-Lite Flashlights is really illuminating. Seeing a Buddha-esque figure holding the flashlight behind his back on the second panel of the ad delivers the source of the religious icon's enlightenment with a touch of humor.

The ad was created by advertising agency DRAFTFCB Caracas, Venezuela with creative direction by Macoco Moreira, Carlos Rusconi and Francisco Kalatayú Jimenez. The great image was taken by Kalatayú.

Implications - Using well-known figures is a great way to sell a product. Not just celebrities, but historical figures too will help imbue a product with whatever qualities this individual has left with his or her legacy. Companies should consider the various ways to use specific people to help infuse a product with specific qualities.