I am very confused by the new ad campaign for fruit-flavored Condomi Condoms. On the one hand, it communicates that their condoms "taste like real fruit" pretty well, but on the other, it scares any normal guy from buying it for fear of his ‘banana’ being bitten off.
This campaign only makes sense if it is targeting the person who will actually taste the ‘fruit.’ But if they think a guy would see these ads and run to buy one for himself, they are delusional.
The ads were created by DRAFTFCB KOBZA, Austria with photographer Werner Linsberger, creative directors Patrik Partl and Andreas Gesierich, copywriter Florian Schwab, and art directors Andreas Gesierich and Daniel Senitschnig.
More Stats +/-
Difficult Advertising & Branding
36 Condom Innovations
Condom Wearing Remotes
Drive-Up Department Stores
Rustic Pink Baby Sneakers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.