Certain smells pollute your nose with a lasting and putrid stench, and the Luftal 'Not Everyone Can' ads frame some of these stinky scenarios. Set in a morgue, at a fish market and out the back of a garbage truck, this mephitic campaign paints quite a sensory picture for more than the eyes alone.
Able to psychologically jog your imaginative sense of smell, these DraftFCB ads propose a solution to the odors in life and work that can be controlled -- namely, gas. Flatulence is a common problem, and not everyone can hold it in, nor can everyone tolerate such olfactory offensiveness. The Luftal 'Not Everyone Can' campaign plays with the diversity of such a statement, especially as it applies to the onset of gastric insurgency.
Why This Trend Is Growing
- Foul-smelling Marketing
- Create unique and sensory-based advertising campaigns that other companies may not have attempted yet.
- Controlled Gas Solution
- Innovate new solutions to help consumers and professionals control unwanted odors.
- Psychological Advertising
- Create advertising campaigns that play with consumers' senses and perception of smell.
Industries Being Reshaped
- Marketing
- Use sensory-based advertising campaigns to engage and attract consumers.
- Gas Solutions
- Invest in the development of new technologies and products to help people and businesses control unwanted odors.
- Psychology
- Combine the fields of psychology and advertising to create unique and sensory-based advertising campaigns.
