I must have invested hours as a kid trying to blow big, pink bubbles with my chewing gum. I could blow small ones, and every once in a while I managed a big one, but it never lasted long enough to be captured in a photo. I went through all sorts of brands, including tubs of the 5 cent per piece kind. I guess I should have tried Big Babol.
This creative advertising campaign by DRAFTFCB Indonesia shows a series of four scenarios in which chewers of Bib Babol blow bubbles so enormous, they're nearly consumed by the sticky spheres.