When you take one geek franchise and collide it with another nerdy staple, then put it in t-shirt form, you get this World of Lovecraft tee. Fans of orcs and Cthulhu are sure to clammer onto the BustedTees website to pick up one of these sweet shirts in order to raise their geek credibility to unfathomable levels.
The World of Lovecraft t-shirt features the Blizzard MMORPG 'World of Warcraft' logo, but it's been altered to include H.P. Lovecraft's name as well as a few tentacles, a popular motif in Lovecraftian lore.
Who knows what kind of epic stories will surface when these two worlds merge?
Implications - Consumers appreciate products with pop culture references because they validate consumers' knowledge of the allusions. Companies that are able to acquire official licenses for franchises should considering incorporating pop culture references into many of their products.
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