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Interactive Fashion Gaming

‘Catwalk Countdown' by Full Frontal Fashion Will Blow You A

— February 10, 2011 — Tech
‘Catwalk Countdown’ by Full Frontal Fashion is the result of a rare meeting of two intuitively disparate hobbies: PC gaming and fashion design.

Created to put players in the shoes of a young and hip aspiring New York fashion designer, ‘Catwalk Countdown’ by Full Frontal Fashion is like a virtual hybrid of the Devil Wears Prada and PC RPGs, wherein the player has to overcome adversity in order to reach a final goal. In the cast of this game, that final goal is a shot at fame and glory at New York Fashion Week. And while fans of World of Warcraft might not abandon their Azeroth meanderings to pursue ‘Catwalk Countdown’ glory, the game is sharp enough to hold real appeal for the fashionably inclined gamers out there.
Trend Themes
1. Fashion Gaming - The fusion of PC gaming and fashion design offers disruptive innovation opportunities for interactive fashion experiences.
2. Virtual Fashion Design - Virtual fashion design games like 'Catwalk Countdown' provide an innovative platform for aspiring fashion designers to gain experience and exposure.
3. Fashion Gamification - Gamifying the fashion industry through interactive games presents new avenues for engagement and audience interaction.
Industry Implications
1. Gaming - The gaming industry can tap into the growing demand for fashion-focused gaming experiences.
2. Fashion Design - The fashion design industry can explore virtual platforms as a way to showcase and test designs in a gamified environment.
3. Fashion Retail - Fashion retailers can leverage fashion gaming as a means of enhancing their online shopping experiences and attracting a younger, tech-savvy audience.
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