Expanding the boundaries of perfume products
Implications - According to Statistic Brain, only 17 percent of females in the United States claim that they don't use perfume. To satisfy the other 83 percent, today's marketers and brands are becoming ever craftier when it comes to developing and launching new fragrance products. In addition to traditional perfumes that still form a lucrative market, the perfume industry is seeing new products like scent-infused apparel, fragrances that smell like computers and even pills that are supposed to make your sweat smell better than, well, sweat. Scent is a powerful psychological manipulator with the ability to make people feel better about themselves, so it's not surprising that sales in the global perfume industry amount to over $25 billion per year (New York Times).