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Test Tube-Laced Packaging

Barbiturik Created a Chemical Way to Sell its Products

— October 27, 2011 — Marketing
The Barbiturik laces packaging is a simple, but clever way to promote its product. Founded by Remy Hernandez in 2002, Barbiturik is a French skate brand that sells all kinds of different accessories and clothing for skateboarding fanatics.

By giving an innovative branding and packaging design to the products, the company is calling the attention of customers. Displayed in a tray, these shoes’ best companions come in a wide variety of colors and prints; additionally, their tips are securely tightened with a vibrant silicone touch that actually looks like a pill. The logo is also highly visible because of its large font and white hue.

The Barbiturik packaging is attractive and fun. These test tubes are the perfect place to put shoe laces, as the beakers are easy to carry and show the fantastic colors and patterns of the laces.
Trend Themes
1. Chemical Packaging - Barbiturik's test tube-laced packaging demonstrates the potential for chemical-themed packaging designs in various industries.
2. Innovative Branding - Barbiturik's clever branding and packaging design highlights the importance of creative and attention-grabbing brand visuals.
3. Vibrant Silicone Accessories - The use of vibrant silicone materials in Barbiturik's shoe laces presents opportunities for innovative and colorful accessory designs.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore chemical-themed packaging designs like test tube-laced packaging to enhance brand appeal.
2. Skateboarding - The skateboarding industry can adopt Barbiturik's innovative branding and packaging approach to attract and engage skateboarding fanatics.
3. Accessories and Craft Supplies - The accessories and craft supplies industry can draw inspiration from Barbiturik's vibrant silicone shoe laces for creating unique and eye-catching products.
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