One's sense of smell is often active in the formation of memories, and can capture emotions quite effectively. Where some brands aim to market a feeling, Zen Perfume packaging promotes a state of pure peacefulness.
Igor Mitin from the GOOD design agency of Kazakhstan decided to look to nature for inspiration with the visual merchandizing of this scent. A spiraling pristine white conch shell, a stalk of lush green bamboo and a stack of smooth ebony river rocks were chosen to make three different fragrance bottles. The results are absolutely exquisite in their organic sculptural qualities. Magnified dew drops form the base of each piece of Zen Perfume packaging, creating the image of an immaculately fresh product within.