A Perfume Organic is phenomenal new series that comes in five very distinct scents for the eco warrior: Green, Urban Organic, White Magik, Perfumed Wine, Rosé and Mejica. If you are an advocate for protecting animals or you should feel a compassion towards furry creatures, you will be glad to know that these fragrances were never tested on animals.
What I particularly like is that A Perfume Organic comes in a very alluring package that is not typical of the past generation of organic and eco packaging trends, which means the brand is potentially capable to crossover to various demographics.
Implications - The eco movement has informed the values of a large cross-section of society. Consumers that identify with a green way of thinking value sustainable products and efficient design. Companies should take this into consideration when pitching products to this group.