The Katy Perry Meow Perfume is a Follow-Up to Last Year's Purr
Meghan Young — November 7, 2011 — Fashion
References: katyperry & refinery29
It appears that one pop star in particular is still really enamored by the feline species; case in point, the Katy Perry Meow perfume. The follow-up to her Purr fragrance, which was clearly a success, this scent continues the cat theme to the delight of Katy Perry fans around the world.
The Katy Perry Meow scent itself is different from Purr. Instead of pursuing a fruity path, this perfume travels down a sweeter road with notes of vanilla, pear and honeysuckle. The packaging is incredibly similar to the singer's debut perfume, making it not only a must-have fragrance, but a collector's item as well. Shaped like a cat, it is all purple with bright jewels for eyes.
The Katy Perry Meow scent itself is different from Purr. Instead of pursuing a fruity path, this perfume travels down a sweeter road with notes of vanilla, pear and honeysuckle. The packaging is incredibly similar to the singer's debut perfume, making it not only a must-have fragrance, but a collector's item as well. Shaped like a cat, it is all purple with bright jewels for eyes.
Trend Themes
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Feline-themed Fragrances — Opportunity to create more perfumes and beauty products with cat-inspired designs and scents.
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Sweet-scented Perfumes — Innovation in creating fragrances with sweet notes like vanilla, pear, and honeysuckle.
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Collector's Edition Packaging — Potential for creating limited edition packaging in the beauty industry that appeals to collectors.
Industry Implications
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Beauty and Cosmetics — Opportunity for the beauty and cosmetics industry to create and market feline-themed fragrances and sweet-scented perfumes.
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Fashion and Accessories — Potential for collaboration between fashion and perfume brands to create cat-inspired fashion accessories and fragrances.
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Collectibles and Memorabilia — Opportunity for merchandise and collectibles industry to create limited edition products with collector's edition packaging.
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