From a distance, the Alfa Romeo Centenary Sculpture by Gerry Juah looks like a legit roller coaster, but that isn't the case if you walk up and examine the structure carefully. The whole sculpture is on display at the Goodwood Festival of Speed 2010.
Have a look at the Alfa Romeo Centenary Sculpture in the gallery and thank David Barbour for providing these fascinating photos.
Implications - With society moving at an incredibly fast rate, companies must consider how to catch a consumer's attention in an inventive way. Taking two familiar objects and fusing them as one is a great way to do this, as buyers automatically recognize these elements. In doing so, companies do not have to invent an entirely new product, but will gain attention with two commodities brought together in an unusual manner.
Why This Trend Is Growing
- Fusion Products
- Companies can innovate by combining two familiar products into one to catch consumer attention.
- Visual Illusion
- Using an object with a deceptive design can create a buzz around marketing campaigns.
- Aesthetic Structures
- Incorporating aesthetic designs in corporate infrastructure or products can attract consumer attention.
Industries Being Reshaped
- Art and Design
- Innovative art and design firms can focus on visual illusions to attract prospective clientele for marketing campaigns.
- Automotive Industry
- Auto-manufacturers can create sculptural masterpieces like the Alfa Romeo Centenary Sculpture, which can become part of their brand identity.
- Advertising and Marketing
- Marketing agencies can create promotional campaigns with fusion products to attract attention and promote a buzz around their clients' products/services.
