Alfa Romeo Centenary Sculpture is Not Actually a Ride

 - Jul 13, 2010   Updated: Jun 15 2011
References: davidbarbour & dezeen
From a distance, the Alfa Romeo Centenary Sculpture by Gerry Juah looks like a legit roller coaster, but that isn't the case if you walk up and examine the structure carefully. The whole sculpture is on display at the Goodwood Festival of Speed 2010.

Have a look at the Alfa Romeo Centenary Sculpture in the gallery and thank David Barbour for providing these fascinating photos.

Implications - With society moving at an incredibly fast rate, companies must consider how to catch a consumer's attention in an inventive way. Taking two familiar objects and fusing them as one is a great way to do this, as buyers automatically recognize these elements. In doing so, companies do not have to invent an entirely new product, but will gain attention with two commodities brought together in an unusual manner.