The new Pinterest app on Facebook known as 'PinView' combines these two social media platforms to display what users love about both sites.
The new app allows users to see their timelines like they would see their Pinterest boards, showing a more visual-oriented page with less text. The Pinterest boards allow users to pin pictures, ideas and other miscellaneous things to keep them in a photobook-like feature that allows them and other users to look at them and possibly re-pin information. The new feature on Facebook brings a new board-like quality to the current timeline, and merges the two technological and information-sharing worlds.
Pinterest has grown exponentially in the past year, and Facebook has clearly taken notice of these developments.
What's Driving This Trend
- Pinterest-facebook Integration
- The integration of Pinterest features with Facebook has the potential to create a new trend in social media app development.
- Visual-oriented Social Media
- The shift towards visual-oriented social media platforms is likely to continue with the success of Pinterest.
- Personalized Information-sharing
- The ability to create and share personalized information in a photobook-like feature has the potential to disrupt traditional online information-sharing.
Who This Affects Most
- Social Media
- Social media companies have the opportunity to develop new features that merge the best aspects of different platforms.
- E-commerce
- E-commerce companies can use Pinterest-Facebook integration to create a shopping experience that is more visually appealing and personalized to individual user preferences.
- Digital Marketing
- Digital marketers must adapt to a visual-oriented social media landscape by utilizing platforms, such as Pinterest and 'PinView', to showcase products and engage with consumers in a new way.
