Category
Tech
Automated Upkeep
2.9
Trend score
Trend
What is the Feather Tech trend?
Feather Tech: Gone are the days when the only technology a person might carry while on the go was a Polaroid camera. Today's more tech-savvy consumer typically has a smartphone as well as a laptop or tablet, perhaps even a separate camera. This means that tech gadgets today must be designed for better portability -- they must be more sleek and extremely lightweight. As such, more and more "featherweight" computers, tablets and other devices are making their way into the marketplace, made for the tech-burdened consumer who can't part with any of his gadgets.
Trend themes
Themes within the Feather Tech trend
Three behaviours holding the trend together01
Lightweight gadgets
As more consumers are looking for portability in their everyday tech, lightweight gadgets have become increasingly important. Business professionals can create or enhance existing products with these features.
02
Ultrabooks
Ultrabooks have become a trend that consumers are gravitating towards. Brand professionals can take advantage of this trend and design their products with portability and functionality in mind.
03
Carbon Fiber
Carbon Fiber is crucial to developing high-performance products with lightweight and durable features. Professionals can use this material to create products that are long-lasting and functional.
Industry implications
What the Feather Tech trend means for industry
Where the trend changes the playbookFor
Technology
The technology industry will benefit from incorporating these trends into their product design.
For
Manufacturing
Manufacturing businesses can utilize these trends to create products with a higher level of quality and reliability.
For
Design
Design professionals can take advantage of these trends to create products that not only look good but also perform well and meet consumers' desires for convenience and portability.
Trend signals
Trend signals for Feather Tech
Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%.
Popularity46%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Feather Tech trend
6 featured examples from Jul 25, 2011 to May 18, 2012CategoryTech
Impossibly Thin Tablets
The Toshiba Excite is Finally Debuted at CES 2012
Opportunity for disruptive innovation in tablet manufacturing industry by developing new manufacturing techniques to produce ultra-thin tablets.
CategoryTech
Speedy Lightweight Laptops
The Acer Aspire S5 Ultrabook is Announced at CES 2012
Disruptive innovation opportunity: Introducing new materials and manufacturing techniques to produce thinner and lighter laptop components.
CategoryArt & Design
Featherweight Artist Tablets
The Wacom Sketcher Weighs in at Under Two Pounds
Manufacturers in the technology hardware industry have an opportunity to develop and produce lightweight and innovative tablets like the Wacom Sketcher.
CategoryArt & Design
Lightweight Tangerine Tablets
The Lenovo IdeaPad P1 Joins the Revolution of Mobile Computers
Disruptive innovation opportunity: Explore partnerships or acquisitions of companies specializing in lightweight computer hardware to enhance the competitiveness in the mobile com…
CategoryTech
Feather-Light Personal Computers
The Lenovo Thinkpad X1 Carbon Weighs Less than Three Pounds
The technology industry can apply ultra-lightweight materials, instant connectivity, and rapid-charging batteries into personal computer design for improved functionality and conv…
CategoryTech
Superbly Skinny Cameras
The Sony Cybershot TX55 Embodies Today's Most Cutting-Edge Technologies
Disruptive innovation opportunity: Explore new materials and manufacturing processes to create even thinner and lighter digital cameras with enhanced capabilities.
