Category
Lifestyle
Assisted Choices
Trend cluster
Category
Social (Good)
Networking
Online communities allowing consumers to connect through social causes.
2.4
Trend score
Trend
What is the Social (Good) Networking trend?
Social (Good) Networking: Social networks like Facebook and Twitter are great when all you are looking for is general virtual interaction, but what about the consumer who wants to do good while she socializes online? For this consumer, there are a number of cause-based social networks popping up that promote interaction through users' shared desire to contribute to a social cause. Bringing socially conscientious people together, these do-good networks are the next level of online activism, offering engaging and interactive channels in which consumers can participate to lend a helping hand.
Trend themes
Themes within the Social (Good) Networking trend
Three behaviours holding the trend together01
Cause-Based Social Networks
Social networks that enable users to connect and interact based on their shared interest for social causes and endeavors, which can result in various business ventures, collaborations, and forums centered around social and environmental responsibility.
02
Crisis-Aiding Social Networking Apps
Social networking apps and tools that offer crisis assistance and resources to individuals and groups in need, particularly during emergencies and times of distress, which can lead to partnerships, sponsorships, and expansions into other industries like health and wellness.
03
Green Social Networks
Social networks that cater to people's environmental interests and activism, where users can connect with like-minded individuals, learn from each other, share ideas and initiatives, and collaborate on projects, leading to various employment opportunities, green innovations, and government initiatives.
Industry implications
What the Social (Good) Networking trend means for industry
Where the trend changes the playbookFor
Social Entrepreneur-Supporting Groups
Groups that offer resources and support to social entrepreneurs, particularly during the early stages of their ventures, which can lead to sustainable and feasible solutions to social, environmental, and economic problems.
For
Good Deed Social Networks
Social networks that promote doing good and inspire simple acts of kindness, which can lead to more meaningful connections, social activism, and philanthropic events and partnerships.
For
Change-Making Social Networks
Social networks that empower citizens to voice civic concerns, promote accountability and transparency in government, and effect positive change in their communities, which can lead to increased civic engagement, public service, and social innovation.
Trend signals
Trend signals for Social (Good) Networking
Trend score 2.4 out of 10, from popularity 41%, activity 23%, freshness 8%.
Popularity41%
Activity23%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Social (Good) Networking trend
6 featured examples from Sep 24, 2011 to May 17, 2012CategorySocial Good
Cause-Based Social Networks
KooDooZ Acts as a Soapbox for Youth Entrepreneurs
KooDooZ platform exemplifies the potential for innovative learning programs and platforms that promote youth entrepreneurship and philanthropy.
CategorySocial Good
Green Social Networks
Project Dirt is an Environment-Focused Online Community
Disruptive innovation opportunity: Incorporating green initiatives and sustainability into existing social media platforms, creating a more environmentally conscious online commun…
CategoryPop Culture
Good Deed Social Networks
TEDxToronto Programmer Darius Bashar Co-Founded Daily Challenge
Digital platforms can leverage social good networks and daily challenges to build a more engaged and positive community.
CategorySocial Good
Social Entrepreneur-Supporting Groups
Adsila Helps Those Who Aim to Address Universal Concerns
Opportunity for organizations and platforms to support and nurture social entrepreneurs in their efforts to address universal concerns.
CategorySocial Good
Crisis-Aiding Social Networking Apps
The Facebook Military Personnel Tool is Revolutionary
Social networking platforms can integrate crisis assistance features, such as flagging harmful content and offering tailored resources for military personnel and their families, t…
CategoryPop Culture
Change-Making Social Networks
Rebuild Your Community Lets Citizens Voice Their Civic Concerns
Social media companies can take inspiration from RYC's platform and create similar ones that allow users to voice concerns and hold politicians accountable.
