Pitched as part of the Good Deals session at MaRS Discovery District's 2011 Social Finance Forum in December, Phinklife is an innovative social platform and non-profit organization.
"What Phinklife aims to do is provide you the tools to be you; to help find the person you want to be," the website reads. The brand's name, "Phinklife," is a portmanteau melding "PHI ?" and "THINK," pointing to the importance of harmony, growth and of course, critical decision-making.
Phinklife was founded by social entrepreneur and strategist Duncan So and points to a new age in social media which focuses not solely on interaction, but also on meaning and impact. Phinklife was just one of the start-ups featured at the Social Finance forum and SocialBusiness.org looks forward to the future of these organizations. This particular non-profit is currently in the phase of redesigning its website and introducing new services and products.
Daily life isn't meant to be meaningless -- inspiration and innovation should surround the things you do, even your job. A community is growing and Phinklife invites you to become a part of it.
Phinklife on Facebook
Phinklife on Twitter