Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Smallholder Business Partners

Safi Coffee Goes Beyond Fair Trade for the Good of Kenyan Farmers

— August 18, 2011 — Social Good
The limitations of the fair trade industry have been brought to light since the movement has been consolidated into a definable industry with its own rules and regulations. By creating relationships with coffee farmers in Mount Kenya as business partners rather than mere suppliers, Safi Coffee goes beyond yours typical fair trade model.

The smallholder farmers that Safi works with are paid -- at a minimum -- standard fair trade prices. Furthermore, because farmers are stakeholders in Safi Coffee, they own equity and thus receive company dividends, which translate to increased profits.

Safi Coffee’s three goals as outlined on their website correspond with the triple bottom line. Firstly, Safi aims to sell the best quality product. Secondly, the company aims to provide farmers with direct market access. And last but not least, Safi Coffee conducts business according to environmentally friendly practices.

The company’s social initiatives don’t end at offering fair wages; its partnership with the Kenyan NGO Rural Development Connections allows Safi Coffee to support community development and education for children.

The Swahili word “Safi” roughly translates to "honest, clean and transparent," which are principles that all businesses should aspire to -- whether or not they define themselves as a social business.

Contact Information:
Safi Coffee Website
Safi Coffee LLC
220 East 22nd Street, 6S
New York, NY 10010
United States
Telephone: +1-646-280-7505
1
Score
Popularity
Activity
Freshness