Nescafé has announced that it will be using 100% responsibly sourced coffee by 2025 in a strong effort to help highlight more sustainable practices in the industry.
The company made the announcement in response to its current goal of 75% that was achieved, and will see all of its coffee being traced back to an identified farmer group that has been verified or certified by an independent organization. The news also comes on the heels of a strong commitment towards using more eco-friendly packaging and a 2050 net-zero goal.
Senior Vice President, Head of Beverages Strategic Business Unit Philipp Navratil spoke on the Nescafé 100% responsibly sourced coffee initiative saying, "Together with our partners and 230 Nescafé agronomists, we improved efficiency and agricultural practices on farms, enabling farmers to command a premium price for coffee grown sustainably. We diversified sources of farmer income to reduce their dependence on monocultures and to make them more resilient. We will not stop here. Our programmes will evolve toward better social conditions in and around coffee farms. We will double down our efforts on labour rights, child protection, youth and women empowerment.”