As consumers become more conscious of where their products are sourced, Nescafé is leading the industry on sustainability with its new commitment to use 100% responsibly sourced coffee by 2025. All of the coffee used will be traceable to an identified farmer group that has been certified or verified by an independent organization.
Phillip Navratil, the Senior Vice President, Head of Beverages Strategic Business Unit, commented on the launch stating: "Together with our partners and 230 Nescafé agronomists, we improved efficiency and agricultural practices on farms, enabling farmers to command a premium price for coffee grown sustainably. We diversified sources of farmer income to reduce their dependence on monocultures and to make them more resilient. We will not stop here. Our programs will evolve toward better social conditions in and around coffee farms. We will double down our efforts on labor rights, child protection, youth, and women empowerment."
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