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Posh Pop Packaging

The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics

— January 20, 2012 — Marketing
Pop cans have never been more fashionable than the Diet Coke Get Glam editions. This stylish campaign centers around three can designs: each one has a silhouette of a woman’s face filled with either a floral, zebra or houndstooth print. Although specifically targeting consumers in the UK and across Europe, the Diet Coke Get Glam ad campaign will surely capture the attention of women around the world.

Created in collaboration with Benefit Cosmetics, the Diet Coke Get Glam campaign entices women with a five pound coupon for Benefit purchases over 20 pounds. People can also visit the Get Glam Facebook app for fashion and beauty tips as well as a video chat tool and make-up videos to better their beauty routine. The videos revolve around three personalities (rock chick, fashionista and romantic) for comprehensive beauty advice.
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