Newfangled Blanket Forts

The Soft Fold Cabane Invites Adults to Experience its Coziness

The notion of constructing a fort with sheets, chairs and boxes remains appealing to many people well into adulthood. Well, the concept isn't totally inappropriate when considered in the context of the Soft Fold Cabane, designed explicitly for the enjoyment of people of all ages.

A simple wooden structure establishes the boundaries of what is essentially a room inside of a room. With three nearly full-height walls, this enchanting space can be tucked into any corner of your home to create a place of refuge. Inside the cozy sanctuary of the Soft Fold Cabane is a spongey bench, a slanted reading table, a lamp and a duvet, and all of the open framework walls can be closed off with the hanging of quilted curtains. Marie Dessuant and Margaux Keller have created a comfy and fantastical place to forget about the world within your own abode.

Adult Forts
The trend of constructing forts for adults offers opportunities for companies to create innovative and luxurious fort-inspired products and experiences.
Interior Sanctuaries
The trend of creating cozy and comforting spaces within the home presents opportunities for companies to design and sell furniture and decor that promote relaxation and escapism.
Multi-functional Furniture
The trend of furniture that serves multiple purposes, such as the Soft Fold Cabane's bench and reading table, provides opportunities for companies to create versatile and space-saving solutions for small living spaces.

Where This Applies

Home Furnishings
The home furnishings industry can capitalize on the trend of adult forts by creating unique and stylish furniture pieces specifically designed for building fort-like spaces.
Interior Design
The interior design industry can embrace the trend of interior sanctuaries by offering services and products that help create cozy and personalized spaces within homes.
Lifestyle Experiences
The lifestyle experiences industry can tap into the trend of adult forts by creating unique and immersive fort-themed experiences that cater to adults seeking a sense of nostalgia and playfulness.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 19%
Freshness 8%