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Hologram Hipster Runways

The Forever 21 Holographic Showcases in Vienna

— May 15, 2011 — Fashion
Forever 21 showcased its latest collection in Vienna recently. Those who were lucky enough to attend the show got to see something spectacular that combined fashion with video technology.

The Forever 21 fashion show in Vienna debuted the brand's latest collection on holographic models that made their way across the runway. The models would appear and vanish like ghosts strutting their stuff. All the technical work was done by digital agency Space 150. The agency believes that showing a fashion collection with holographic models gives more to the customer. Everything is up to the minute -- there are no models changing in the back, no falls and no mishaps. The technology takes care of everything; it really makes for a stunning show to see.
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