Category
Fashion
Dermal Longevity
5.0
Trend score
Trend
What is the Urban Tot trend?
Urban Tot: For urban adults embracing hipster culture, there is likely a natural tendency to pass on their love of hipster clothing and products to their children. Thus, we are seeing a wave of kiddie hipsterwear, with more designers creating edgy and hipster-inspired outfits specifically for tots and the youth. Kids today are definitely more stylish than their counterparts from previous decades -- thanks in large part to their image-conscious parents -- and now they'll be cooler, too.
Trend themes
Themes within the Urban Tot trend
Three behaviours holding the trend together01
Kiddie Hipsterwear
With hipster culture gaining popularity, we're seeing a wave of edgy and hipster-inspired outfits for kids. The hipster style can be an untapped market in the children's fashion industry for designer brands that can cater to the parents' more niche preference.
02
Ethicool Fashion
Ethical and eco-friendly clothing is making waves in the children's fashion industry, and brands that offer sustainable clothing options and promote sustainability of their garments will do well in this sector.
03
Designer Kidswear
Designer baby duds are taking the stage, and with brands like 'Jessie and James' creating designer clothing for little ones, there is room for more creative duo designers to make a mark in the luxury children's fashion market.
Industry implications
What the Urban Tot trend means for industry
Where the trend changes the playbookFor
Children's Fashion Industry
The children's fashion industry is a wide network of designers, manufacturers, and retailers that cater to an evolving market of parents who want stylish and fashionable choices for their kids.
For
Eco-friendly Clothing Industry
The rising demand for sustainable and environmentally-friendly clothing options is driving innovation in the eco-friendly clothing industry, which can present opportunities for businesses that offer eco-friendly clothing for children as well.
For
Fashion Photography Industry
Fashion photography is an important industry that showcases creative talent, sells clothing, and inspires consumers to purchase clothing. With brands such as 'Sons and Daughters Eyewear' creating stylish kid's frames, fashion photography targeted towards children can be a unique and profitable niche market.
Trend signals
Trend signals for Urban Tot
Trend score 5.0 out of 10, from popularity 70%, activity 72%, freshness 8%.
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Urban Tot trend
7 featured examples from Jul 14, 2011 to Feb 24, 2012Stylish Tot Photography
The Vice Magazine 'Li'l Dos and Don'ts' Series Recreates Eccentric Looks
The fashion industry can capitalize on the trend of dressing up babies in trendy streetwear clothes to introduce new lines of baby clothing and accessories.
CategoryFashionKickass Kiddy Hipsterwear
Romain Sellier Captures the Up and Coming Condescending Crowd
Opportunity for disruptive innovation in the children's fashion industry by catering to the demand for hipster-inspired clothing.
CategoryFashionPint-Sized Fashion Photographers
Terry Richardson Shoots ELEVENPARIS Spring Summer 2012 Campaign
Fashion brands can leverage child fashion influencers to target younger demographics and create buzz around their products.
CategoryFashionEdgy Baby Fashion Labels
'Jessie and James' Creates Designer Clothing for Little Ones
The fashion design industry can capitalize on the trend of designer baby duds by creating high-end and fashionable clothing options for infants and toddlers.
CategoryLife-StagesBasic Hipster Kidswear
New Generals' Children's Fashion is 'Ethicool'
The rise of ethicool clothing in children's fashion industry presents a disruptive innovation opportunity for brands to cater to conscious parents seeking eco-friendly options.
CategoryEco
Stylish Urban Kidswear
The A For Apple x Opening Ceremony Collection is Super Adorable
As the kidswear industry continues to grow, companies can explore opportunities for innovative and creative designs to set themselves apart in a crowded market.
CategoryFashion
Stylish Kiddie Lookbooks
The Sons and Daughters Eyewear Collection Shows Hip Looks for Youngsters
The children's fashion industry can capitalize on the increasing desire for trendy and protective clothing and accessories for kids.
CategoryFashion
