The Sons and Daughters Eyewear Collection Shows Hip Looks for Youngsters
Jaime Neely — August 12, 2011 — Fashion
References: wearesonsanddaughters & hypebeast
The debut collection for Sons and Daughters Eyewear offers plenty of stylish looks for small children. The Canada-based brand was inspired to create a line of sunglasses that serve to protect and style young children. The collection embraces adultlike and maturely shaped frames in child sizes. Kids everywhere can slide on a pair of these shades to look edgy and feel grownup.
The Sons and Daughters Eyewear collection features styles that complement contemporary fashions as well as classic frames that are reminiscent of the past.
Implications - Businesses that devote their efforts to creating simple and convenient methods for parents to maintain a safe and healthy environment for their children will generate large profits. Mothers and fathers will opt for those products that will not only protect their children, but that will also amuse them.
The Sons and Daughters Eyewear collection features styles that complement contemporary fashions as well as classic frames that are reminiscent of the past.
Implications - Businesses that devote their efforts to creating simple and convenient methods for parents to maintain a safe and healthy environment for their children will generate large profits. Mothers and fathers will opt for those products that will not only protect their children, but that will also amuse them.
Trend Themes
1. Kid-friendly Fashion - Fashion brands can tap into the growing demand for stylish and protective clothing and accessories for children.
2. Miniature Adult Influences - Brands can embrace the trend of creating scaled-down versions of adult products to appeal to young consumers.
3. Nostalgic Frames - There is an opportunity for eyewear brands to cater to the market demand for classic and vintage-inspired frames for children.
Industry Implications
1. Children's Fashion - The children's fashion industry can capitalize on the increasing desire for trendy and protective clothing and accessories for kids.
2. Eyewear - Eyewear companies can leverage the demand for stylish frames that offer UV protection in child sizes, catering to both fashion-conscious kids and their parents.
3. Parenting Products - Companies that develop innovative and convenient products aimed at helping parents maintain a safe and healthy environment for their children can disrupt the parenting industry.
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