Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,249 more

Barely Booze

Lighter, sweeter & totally new takes on beer made for passive drinkers

Implications - Today, beer remains the beverage of choice among Americans who drink alcohol. Although men are still the primary beer consumer, accounting for more than 80 percent of the beer consumed (Beer-Brewing.com), there is still a tremendous opportunity for beer brands to capture female alcohol drinkers. Women tend to choose lighter beers and specialty brews, which means beer brands can experiment and create new takes on beer and beer-related products (such as ice cream) to capture the female demographic. In addition, these offbeat brew products may also appeal to more passive drinkers who are more likely to choose a novelty beer than a classic one, just for the fun of it.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 47 Examples:
1,340,197 Total Clicks
Date Range:
Jun 11 — May 12
Trending:
Mild

Featured Examples

Frozen Booze Desserts
Frozen Booze Desserts
Brewer's Cow 'Beer Infused Ice Cream' is The Pot Belly's Worst Nightmare
To be a bit more conspicuous while drinking at home, the Brewer’s Cow ‘Beer Infused Ice Cream’ ought to do the trick. The Connecticut company makes premium ice cream using actual... MORE
play_circle_filled Chocoholic Online Promos
Chocoholic Online Promos
The Sagres Chocolate Beer Website is Made Entirely from Real Chocolate
You may be asking yourself how a website made entirely from real chocolate is even possible, but the folks at renowned Portugese beer company Sagres have the answers. The Sagres chocolate beer website… MORE
Girly Branded Brews
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
Beer is not exactly a beverage that is aimed toward women, what with the half-naked models in beer commercials, but with the creation of Chick Beer, that might all be changing. With "Witness the Chickness"… MORE
Margarita-Flavored Beers
Margarita-Flavored Beers
Bud Light Releases the Lime-A-Rita
As you probably guessed from the title, Bud Light’s Lime-a-Rita is a take on the popular alcoholic beverage known as margaritas. This idea came about when Anheuser-Busch realized that people were... MORE
Cuppa-Infused Booze
Cuppa-Infused Booze
The Coors Light Iced T is the First Ever Extension of the Brand
Every summer, popular brewing companies from Brava to Bud Light release a specialty beer to keep you cool during the warm weather, and this summer Coors Light takes the reins with the Coors Light... MORE
Delectable Savory Brews
Delectable Savory Brews
Bacon Maple Ale Puts a Tasty New Twist on Beer
Rogue is one of west coast's most well-known craft brewery having delivered some of the best ales and lagers around, and their latest creation is the savory Bacon Maple Ale. While the Bacon Maple Ale… MORE

Related Trend Reports & Custom Market Research

Related Examples

Glossy Ale Goblets
Glossy Ale Goblets
‘Beer EssentiALES' Crafted Glasses Deliver a Style
Active Beer Bear Ads
Active Beer Bear Ads
The Lacplesis Dzyvs Discover Real Life Campaign is Adventurous and Surreal
play_circle_filled Countertop Beer Kegs
Countertop Beer Kegs
The 'Draftmark Tap System' Keeps Brews Cool and Fresh for Up to 30 Days
play_circle_filled Chilled Booze-Infused Froth
Chilled Booze-Infused Froth
Frozen Beer Foam Keeps Your Brew Cool for Thirty Minutes
play_circle_filled Bottle Music Beats (SPONSORED)
Bottle Music Beats (SPONSORED)
The Streets Come Alive with Canned Tunes
Fizzy Drunken Frozen Treats
Fizzy Drunken Frozen Treats
Brewer's Cow Beer Ice Cream Makes Dessert and Drinks an All in One
Skewered Gelatinous Shots
Skewered Gelatinous Shots
These Rock Candy Jello Shooters are Sure to Dazzle at Your Next BBQ
Alcohol-Scented Soap
Alcohol-Scented Soap
The Beer Shampoo by Duffy's Brew Makes You Smell Like a Man
31 Alcoholic Desserts
31 Alcoholic Desserts
From Beer-Infused Cupcakes to Smoretini Shooters
Diet-Specific Booze Guides
Diet-Specific Booze Guides
The Barnivore Vegan Alcohol Directory Lists Animal-Free Alcohol
Living Dead Sud Drinkers
Living Dead Sud Drinkers
These Zombie Bottle Openers Will Eerily Unearth Caps from Beverages
Bicycle Beer Sadlebags
Bicycle Beer Sadlebags
The 6 Pack Bike Bag Allows Riders to Carry Multiple Drinks
One-Handed Bottle Openers
One-Handed Bottle Openers
The 'Kebo' Makes Popping Caps Easy
play_circle_filled Topple-Proof Suds
Topple-Proof Suds
Spill-Proof Beer by Hahn Puts an End to Wasted Alcohol
Hard Filthy Fashion
Hard Filthy Fashion
The Creep Street Series is Perfectly Vulgar and Grimy
Punny Holiday Brews
Punny Holiday Brews
Vessel Creates Custom Seasonal Beer Bottles for Their Clients
95 Distinctively Branded Beers
95 Distinctively Branded Beers
These Tasty Brews Take Beer Marketing to a New Level
Booze-Bearing Skateboards
Booze-Bearing Skateboards
Hit the Streets with Pabst Brewing Company x Santa Cruz Decks
Honeycomb Booze Branding
Honeycomb Booze Branding
Nectar Honey Beer Packaging Takes the Form of its Sweetest Ingredient
Scary Seasonal Suds
Scary Seasonal Suds
Spooks Ale Unveils Its Halloween-Inspired Brew
Spooky Jet-Black Brews
Spooky Jet-Black Brews
The Market Store Gives Guinness a Holiday Makeover
Grim Gourd Packaging
Grim Gourd Packaging
The Hanging Judge Pumpkin Porter is Dressed up for Halloween
Dark Beer Branding
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
Doodled Booze Branding
Doodled Booze Branding
Au Yeah! Beer Packaging Contents Quench a Casual Craving
Lucha Libre Logos
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
Simplistic Brewski Branding
Simplistic Brewski Branding
Dandy-Puppet's Beers Pack a Visual Punch with its Minimal Look
Helpful Hops
Helpful Hops
Anheuser Busch Leads the Pack in Eco-Friendly, Socially Conscious Brewing
Handyman Top Poppers
Handyman Top Poppers
These Tool Bottle Openers are Made for Mr. Fixit
Corked Beer Branding
Corked Beer Branding
VooBrew Packaging Takes on an American Western Theme
Filthy Frat Bro Memes
Filthy Frat Bro Memes
The Foul Bachelor Frog Tells the Unfortunate Truth about College-Aged Men
Crochet Beer-Chugging Robots
Crochet Beer-Chugging Robots
Baby Bender Shows the Cuter Side of the Foul-Mouthed Droid
Hip Happy Hour Branding
Hip Happy Hour Branding
The Classic Hatuey Beer Undergoes a Contemporary Package Makeover
Onyx Booze Kegs
Onyx Booze Kegs
BeerTender Black Edition is All About Drinking in Style
Vibrant Cocktail Counters
Vibrant Cocktail Counters
The Cool Bar is Perfect for Backyard Barbecues
Coffee Cup Canvases
Coffee Cup Canvases
Drink from the Memo Mug and Stay Ahead of Schedule
Bumpy Beer Branding
Bumpy Beer Branding
The New Packaging Design for Mac's Brewery Beer Selections is Seriously Groovy
Retro-Modern Beer Packaging
Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix
Food-Based Architecture
Food-Based Architecture
Gary Bryan Uses Clusters of Food to Create Mini Architectural Models
Chocolate-Covered Liquor Bottles
Chocolate-Covered Liquor Bottles
Patrick Roger's Chocolate Whiskey Encasing is Delectable
Mountainous Chocolate Packaging
Mountainous Chocolate Packaging
Gabriela Nisizaki Designs Wrapping Paper that Requires Zero Glue
Designer Chocolate Suites
Designer Chocolate Suites
Karl Lagerfeld Uses 10 Tons of Chocolate for This Tasty Hotel Room
Dismembered Chocolate Treats
Dismembered Chocolate Treats
Magicians Fingers by David Bradley is the Answer to Ladyfingers
Sugarcoated Messages
Sugarcoated Messages
Choco-Coat.com Sweetens Up the Reality of Child Slavery in Cocoa Farms
Delicious Postcard Packaging
Delicious Postcard Packaging
The Post Chocolate From Lilla Toth is a Sweet Piece of Mail
Aristocratic Fertility Alcohol
Aristocratic Fertility Alcohol
The Royal Virility Performance Beer Contains Viagra and Chocolate
Banned Beverage Jewelery
Banned Beverage Jewelery
Four Loko Earrings Make an Intoxicating Fashion Statement
Literary Beer Bottles
Literary Beer Bottles
'Just Beers' Pale Ale Lets You Read While You Drink