Compared to sipping wine anyway, people enjoy the very down-to-earth attitude that is associated with sharing a six pack of booze with a friend. Au Yeah! Beer packaging recognizes this timeless tradition of casual male bonding over a cold one, embodying an old homemade aesthetic to its bottle labeling.
The mLlongo studio of Spain designed these scribbled stickers with a distinctively American influence. One can easily picture this old man with his banjo sitting on a porch in the south. Around him is the a great deal of text describing the product, executed messily by a hand and pen. Au Yeah! Beer packaging asserts its interest in not taking life so seriously, invoking that relaxed satisfaction for the simple pleasures of life.