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The Classic Hatuey Beer Undergoes a Contemporary Package Makeover

 - Aug 29, 2011
References: springdesignpartners & thedieline
Hatuey Beer, the classic Cuban beer enjoyed by residents of Southern Florida, has recently undergone a packaging makeover. With the help of Spring Design Partners, Hatuey Beer now proudly sports a contemporary design that pays tribute to the roots of this authentic beverage. The bottle features a 16th century India chief who played an important role in Cuba's war of resistance.

While Hatuey Beer is an old classic for many individuals, the fresh new packaging redefines it as a youthful and hip beverage. With bright colors and modern font, the new packaging is not only rave-worthy characteristic of Hatuey Beer.

Implications - Businesses that makeover or revamp their products' presentations to match modern design styles will likely benefit in many ways. A contemporary packaging model will generate large profits by appealing to a more youthful clientele.