They say not to judge a book by its cover but when that book is a boozy beverage wrapped in these intricate examples of alcohol packaging, that old saying saying is easy to ignore.
When it comes to any product, branding may not be everything but it's something. How a company advertises its goods is what attracts its target market and more importantly, the public. The general public go for things of unique designs and different labels that catch their attention. These eccentric examples of alcohol packaging definitely do just that. Booze-infused beverages packaged like a posh couture handbag definitely appeals to the target market of the upscale woman with an eye for the finer things in fashion.
These quirky branding innovations serve their purpose and go the extra mile for product promotion.
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