Wine is often thought of as a sophisticated beverage, but plenty of people buy it to enjoy it in a much more leisurely manner. Terra Andina Wine packaging appeals to this crowd of consumers who are happy to make less scrutinizing decisions and to simply enjoy the alcoholic grape-derived drink.
YG Design of Argentina won the 2013 Bronze Pentaward for this branding scheme. The relaxed image was sought to entice the American and Canadian markets as a line of informal labels. The stickers on each of the vino varieties have been illustrated with soft images and marked with handwritten typefaces. Terra Andina Wine packaging is approachable for people who are keen on flavor but who aren't too fussed about the details.
What's Driving This Trend
- Informal Beverage Branding
- Opportunity for wine brands to cater to casual drinkers with relaxed and approachable packaging.
- Soft and Handwritten Labels
- Potential for packaging designs that feature soft illustrations and handwritten typefaces for a more laid-back and personal appeal.
- Appealing to Everyday Tastes
- Innovation opportunity for wine brands to target consumers who prioritize flavor over intricate details.
Who This Affects Most
- Wine Packaging
- Disruptive innovation potential in creating packaging designs that stand out with a relaxed and casual aesthetic.
- Alcoholic Beverage
- Opportunity to tap into the market of casual drinkers looking for a more approachable and enjoyable alcohol experience.
- Graphic Design
- Innovation potential in developing label designs that incorporate soft images and handwritten typefaces for a relaxed and personal touch.
