Ignore the text on White Pike Whiskey packaging and what would you assume is inside of it? Mother Design chose this wine bottle type of container to make the spirit appear more like a vodka product than a malted grain recipe. The reason for this was to communicate the surprising strength of the alcoholic beverage as a mixer with other sorts of drinks.
The designers strove to cut the crap with a no-BS approach to the product's brand identity, beginning with a transparent glass vessel that then seems to have been dipped in a can of black paint. The visual impact packs a punch and makes the written label of White Pike Whiskey packaging stand out even more.