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Atlantic Vodka Packaging Alters its Colored Accents Beneath Club Lighting

 - Dec 23, 2013
References: behance.net & packagingoftheworld
Plenty of exciting illustrations and stimulating hues have been used to contain all sorts of different products, so the designer of Atlantic Vodka packaging aimed for another level of visual intrigue. For the 250-milliliter aluminum cans of the alcoholic drink, Dusan Fusion Tucakovic began with a bright white base tone that would enable the container to change its appearance.

Intended for the atmosphere of lounges and clubs, these cans easily pick up and reflect bright neon lights for a fascinating prismatic optical effect. Dimension that isn't present is suggested in Atlantic Vodka packaging, and the branding symbolism is consistent with this. Icons of folded paper boats with shaded sections evoke depth against the smooth curves.